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This website nickylumb.com had the following in the homepage, "We are what we repeatedly do." We viewed that the webpage stated " Excellence, then, is not a singular act but a habit." It also said " Golf Performance Coach Golf Practice Coach PGA Golf Professional. Dr Nicky Lumb specialises in golf performance, skill development and golf practice, helping golfers of all levels including tour professionals and elite amateurs to practice efficiently, so they can play their best golf on the golf course, when they are competing. Dont put a limit on anything. The more you dream, the further you get." The header had golf bristol as the highest ranking search term. It is followed by golf equipment bristol, golf club bristol, and golf balls bristol which isn't as ranked as highly as golf bristol. The next words they used was golf course bristol.